For nonprofits
Donors point their phone at a photo on your appeal, annual report or thank-you card and hear from the people you serve. Buttons to give or volunteer follow every story, and a dashboard shows who watched, tapped and gave.
A short address printed on the piece, like yourorg.org/story, opens your story page in the phone’s browser.
Every photo on the piece can play its own story. No app, and no QR code on the photos.
Your executive director, someone you serve, a volunteer: each photo can carry a different voice.
Donate, volunteer, sign up or share, right when the donor is most moved.
Giving Tuesday and year-end appeals · annual reports · gala programs and table cards · donor thank-you cards · event signage. One good video can serve all of them, and your emails and social posts too.
The usual way to put video in print is a QR code that links to YouTube or your website. Here’s what’s different.
| Popcode | QR code to a video | |
|---|---|---|
| On the piece | Your photos, with a short address printed once | A QR code for each video |
| What donors do | Open the address, then point at any photo | Scan the code with the phone camera |
| After the video | Your donate, volunteer and sign-up buttons | Whatever the video site shows next |
| What you learn | Scans, how much of each story was watched, button taps; gifts from your own platform | Scan counts if you use a tracked QR service |
| Your brand | Your logo, colors and web address throughout | The video site’s page |
You bring the stories; we do the rest: the design of the piece, the phone experience, the buttons and the dashboard. The founding partner pilot this season starts at $2,500 for the Year-End Kit (regularly $4,500), with up to three stories, your own story page and web address, and a one-page report for your board in January. See both kits →
Want to try it first? On your phone, go to popcode.app/commontide, tap to scan and point it at the demo postcard.
With Popcode, each photo on your appeal, annual report or thank-you card plays its own video. Donors go to a short web address printed on the piece and point their phone at a photo. We design the piece and set everything up; you film the stories on a phone.
No. Popcode works in the phone’s web browser, so there’s nothing to download, no account to create and no password to remember.
The piece carries short, clear instructions: type the address, then point the phone at the photo. If a donor can open a website on their phone, they can watch your story.
That’s common. We send a simple script and ideas for what to film. A heartfelt video shot on a phone often works better than a polished production.
No. Popcode doesn’t collect names, emails or any personal information from donors. Views, how much of each story was watched and button taps are counted anonymously; gift totals come from your own donation platform.
Pieces keep playing through at least the end of 2027, so donors who keep your appeal or annual report can come back to it.
Founding partner pilot pricing this season: the Year-End Kit is $2,500 (regularly $4,500) and the Gala & Donor Kit is $4,500 (regularly $6,500). You handle printing and postage.
About four weeks from receiving your video. Working toward Giving Tuesday? Tell us early and we’ll plan back from your mail date.
See how it works, then book a 15-minute call.