How it works
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Type the address.
Visitors go to a short address printed on the piece, like yourorg.org/story.
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Scan any photo.
Every photo on the piece can play its own story. No app, no QR code.
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The story plays.
They see your CTAs, such as donate, volunteer, sign up, or share.
Try it yourself
Download the postcard and print it, or just open it on your computer screen.
Go to popcode.app/commontide on your phone and tap to scan to see Meg’s video.
Download the postcardOpen this page on a computer, or print the postcard. Then tap below and point your phone at it to see Meg’s video.
Common Tide is a fictional nonprofit we created to show how Popcode works. On a real card, your own address, like commontide.org/givingtuesday, simply forwards to your Popcode URL.
What you get
- A piece designed for Giving Tuesday. Or any day.
An appeal, gala program or thank-you card, designed by a team with 20 years of nonprofit work and built to be scanned as well as read.
- Your own story page.
Your logo, your colors, and an intro in your words. Donors feel they're visiting you, not a tech platform.
- Several voices in one piece.
Your executive director, a researcher in the field, a volunteer, a longtime donor: each photo tells its own story, and your dashboard shows which one moved donors most.
- Buttons that turn feeling into action.
Donate, volunteer, subscribe, or share, one tap away at the moment a donor is most moved.
- Your own web address.
Print yourorg.org/story on the piece so your name leads.
- An impact dashboard.
See how many donors watched, which stories they chose, and how many tapped donate. For the first time, you'll know whether your print worked.
Year-End Appeal
Scans by day 210 on Giving Tuesday
From photo to gift
- Scanned a photo 1,037 · 100%
- Watched to the end 612 · 59%
- Tapped a button 158 · 15%
- Gave (confirmed) 34 · 3%
Sample data for illustration. Popcode collects no personal information from donors. Counts are anonymous.
Why it works
- A photo shows the work; a voice makes donors feel it.
- It brings the field to the donor's kitchen table.
- Print finally becomes measurable.
- One video serves your appeal, your gala, your thank-you cards, and your social posts.
You’ve never known if your print worked. Now you will.
Every scan, every story watched, every donate tap, in a dashboard you can put in front of your board.
Where to use it
Anything you print can play. The same story works on every piece.
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Giving Tuesday
and year-end appeals -
An Evening
for the TideSpring GalaTable 7Gala programs
and table cards -
Common Tide2026 Annual ReportAnnual reports
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Thank you.You brought a marsh back.Donor
thank-you cards -
Hear the tide come backEvent signage
Case study
[Green Empowerment, Giving Tuesday 2026]
[One or two sentences on the printed piece and what it did.]
Pricing
You bring the stories. We do the rest: the design, the phone experience, the buttons and the dashboard.
Founding partner pilot: special pricing for nonprofits that sign up this season, in exchange for sharing your results and feedback.
Year-End Kit
Founding partner pilot
$2,500 Regular price $4,500
For Giving Tuesday and your year-end appeal.
- Your appeal piece, designed to be read and scanned
- Up to 3 stories that play, from videos you film on a phone. We send a simple script and filming tips.
- Your own story page: your logo, colors and words
- Buttons after each story: donate, volunteer, sign up, share
- Your own web address, like yourorg.org/story
- Impact dashboard, plus a one-page report for your board in January
- Keeps playing through at least 2027
Ready to start? Pay here Paid in full up front.
Gala & Donor Kit
Founding partner pilot
$4,500 Regular price $6,500
Everything in the Year-End Kit, carried through your gala and the thank-yous after it.
- Everything in the Year-End Kit
- Gala program, table cards and event signage that play
- Donor thank-you cards that play your thank-you video
- Up to 8 stories across all your pieces
- A dashboard for each piece, so you see which one moved donors
- A post-event report for your board
Ready to start? Pay here 50% deposit ($2,250) now. The other half is invoiced on delivery.
You provide the videos, images and donation page, and handle printing and postage.
Includes one round of revisions. Delivery about four weeks after we receive your assets.
Pay by card or US bank transfer (ACH).
Questions
No. Popcode works right in the phone's web browser, so there's nothing to download, no account to create, and no password to remember. Donors type a short web address printed on your piece, and the story is ready to play.
We designed it with them in mind. Your printed piece includes short, clear instructions: type the address, then point the phone at the photo. If a donor can open a website on their phone, they can watch your story, and many find it delightful precisely because it's so simple.
That's very common, and we'll help you get there. We'll send a simple script and ideas for what to capture, and we can help you pull together footage you may already have from site visits or events. A heartfelt video shot on a phone often works better than a polished production, because it feels authentic and personal.
Your pieces will keep playing through at least the end of 2027, so donors who hold on to your appeal or annual report can come back to it long after it arrives. We'll talk with you well ahead of time about keeping stories live beyond that.
Yes. Your web person adds a simple redirect, for example from yourorg.org/story to your Popcode page, and it usually takes about ten minutes. Donors see your name on the printed piece, which builds trust and keeps the focus on your organization.
No. Popcode doesn't collect names, emails, or any personal information from donors. We count views, how much of each story was watched, and button taps, all anonymously. Gift totals come from your own donation platform, so your donor data stays with you.
About four weeks from receiving your video, including design, setup, and your review. If you're working toward a deadline like Giving Tuesday, tell us early and we'll build the schedule backwards from your mail date.
Your piece still works as a beautiful printed appeal on its own. The video is an added layer for donors who want it, never a barrier to giving.
Absolutely. The videos are yours, so share them in emails, on social media, at events, and on your website. One good story can carry your whole campaign.